Media literacy
Questions of Media Literacy
1. Who created this message?
2. What creative techniques are used to attract my attention?
3. How might different people understand this message differently?
4. What values, lifestyles and points of view are represented in, or omitted from, this message?
5. Why is this message being sent?
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99 punks or 1 over-achiever?
TV stories competition for teens “Media Tube”, organized during March-May 2009 by SHOTRON, in partnership with the Bucharest's "Inspectoratul Școlar" and with the valuable support of the Humanitas and Tritonic Publishing Houses and the newspaper Cotidianul, has opposed almost 100 young reporters from 10 Bucharest high-schools.
The 20 teams in competition were especially attracted by the theme “Over-achievers or punks: cliches vs. reality about teenagers in the Romanian media”, but they have also boldly approached subjects related to the teens image as reflected in broadcast or print media.
The general opinion of the youngsters asked in the TV stories was that teenagers are not "seen" by the media as they really are and neither can they find subjects of TV shows addressed to them. The winning story tackles the theme of the television for the teenagers, underlining the lack of adequate shows, targeted to that age.
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Tritonic: Reading does not damage health
Between the 24th of April and the 26th of May, Tritonic Publishing House together with some of the most important writers and publishers will be present in 9 Bucharest high-schools to promote reading. Among the authors visiting the high schools we mention: Razvan Dolea, Bogdan Hrib, Bogdan Teodorescu, Radiana Bratu, Ivona Boitan, Oana Stoica Mujea, Adrian Suciu. The campaign is a cultural project through which Tritonic and ProFM'sCOOL wish to create an impact for youngsters to enjoy reading. More details available of the Tritonic blog.
April 29 - "D. Bolintineanu" High School, gathering with Adrian Suciu and Bogdan Hrib at 11:35
May 5 2009 - "Iulia Hasdeu" National College
May 6 2009 - "Mihai Viteazu" National College
May 12 2009 - "Gheorghe Lazar" National College
May 13 2009 - "A.D.Xenopol"
May 19 2009 - "Mihai Eminescu"
May 20 2009 - Lauder-Reut
May 26 2009 - Jean Monnet
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Sex... in cartoons
SHOTRON considers as unacceptable the broadcast of inappropiate materials for the target audience by the cartoon TV channel Mimimax. The materials which launch the SHOTRON protest are two episodes having explicit sexual content from the series "Stories of the Hungarian Folklore":"The princess's birth signs" and "The Judge's Wise Daughter".
Because the Minimax' headquarters are situated in the Czech Republic, the National Council of the Audiovisual sanctioned the channel with a minimum advertisement, without any consequences for the channel.
An admirable period of time of over 4 years, the Minimax programs were a faithful ally of the game pedagogy, also recommended by SHOTRON.
SHOTRON is addressing all persons and organization actively preoccupied of the authentic children education for a plus of vigilance, which becomes more and more necessary.
To mention also that the episodes were broadcasted first at 19:00, the hour of the "Evening Story", hour of maximum primetime and were at least twice retuned ("The Judge's Wise Daughter on Tuesday, 13th of January at 11:57 and on Wednesday, 14th January at 15:57).
For convincing yourselves of these woeful facts, we link you to the most important press mention:
http://www.ziua.ro/news.php?data=2009-01-14&id=19242
http://www.gardianul.ro/Pornografie,-perversiuni-si-nationalism-pe-MINIMAX-s127301.html
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Media Literacy in Romania
Parents' playground and children's workshop
"SHOTRON" launches for the first time in Romania the Media Literacy Program (MLP). The program is targeting children between 6 and 11 of age and aims to provide children the necessary knowledge in order to distinguish from various forms of media, to comprehend the message shown by mass-media and to choose the proper ways of media expression.
"Children are exposed to a constant informational flow by the media. They receive in a daily manner informational that contains extremely complex messages. As we all know, today media plays a very important role in our children's lives; regardless if they are watching cartoons on TV, they are surfing the Web, they are playing computer games or they are reading a magazine, children are assaulted by messages of our consumers' society:commercials, advertising, hidden messages. Even if not all messages are targeting children, they have to know how to interpret them and how to consciously chose what's right for them" says Iulia Radu, President of SHOTRON.
"In a consumers' society, in which everyone is trying to sell with all price, ignoring the consequences, SHOTRON is aiming to recommend parents and children in Romania the proper and the les "commercial" media product, to guide children in the direction that suits them, and not in the one where others are trying to lead them", concluded Iulia Radu.
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