"SHOTRON" launches for the first time in Romania the Media Literacy Program (MLP). The program is targeting children between 6 and 11 of age and aims to provide children the necessary knowledge in order to distinguish from various forms of media, to comprehend the message shown by mass-media and to choose the proper ways of media expression.

 

"Children are exposed to a constant informational flow by the media. They receive in a daily manner informational that contains extremely complex messages. As we all know, today media plays a very important role in our children's lives; regardless if they are watching cartoons on TV, they are surfing the Web, they are playing computer games or they are reading a magazine, children are assaulted by messages of our consumers' society:commercials, advertising, hidden messages. Even if not all messages are targeting children, they have to know how to interpret them and how to consciously chose what's right for them" says Iulia Radu, President of SHOTRON.

 

"In a consumers' society, in which everyone is trying to sell with all price, ignoring the consequences, SHOTRON is aiming to recommend parents and children in Romania the proper and the les "commercial" media product, to guide children in the direction that suits them, and not in the one where others are trying to lead them", concluded Iulia Radu.